Many brands use Instagram as a way to connect and appeal to their customers through pictures and videos. Though some major companies use Instagram frequently, smaller businesses, and anyone for that matter, can create an account, begin posting, gain followers, and build attention. And while I do follow well-known brands I’m interested in and like/support, in this blog post I wanted to focus on local businesses in the St. Louis area who use Instagram well.
1. Louie DeMun:
Louie Demun is a local restaurant located in the Demun neighborhood near University City and Richmond Heights. The posts on Instagram not only show off their amazing food, but show their employees working, and having fun. The message they send out is of great food, service, and an atmosphere where everyone feels welcome. They seem to not only take pride in their work, but have a passion for fresh, handmade dishes.
2. AR Workshop Chesterfield:
AR Workshop is a boutique that does DIY craft ideas and hands-on classes for creating customs signs, home décor and more. And even though this store isn’t locally based, their Chesterfield location does a good job with promoting and sharing with the local “insta” community. A lot of their posts are of customers and their creations, but they also posts pictures about gift cards and specials, as well as new new paint options, brushes and craft ideas to entice their customers- Thus, bringing them back for more of the creative experience. AR Workshop’s message is one that brings friends together in a fun and creative setting.
3. Arch Apparel:
Arch Apparel is a clothing/sportswear brand from St. Louis. Their Instagram shows off their apparel as well as other products (mugs, scarfs, hats, etc), and their employees as well. A lot of their posts send a message that is positive about St. Louis and what our city has to offer. In addition, they work with other local businesses and show off their collaborations on Instagram, as well as takes photos in and around local businesses to help promote them. Their audience seems very engaged and the founder responds to posts all the time; he posts pictures of his family to better connect with the community and his customers/followers and other local individuals. Relating to your audience on a personal level and appealing to their many interests, from clothing, local restaurants and breweries, to charities, helps gain a broader audience and stronger sense of unity within a city, and in this instance, St. Louis.
All images were found on Instagram: @louiedemun, @ARWorkshopChesterfield, @ARCHAPPAREL
PUBLISHED BY Channing Hertel- COMM 3370: Social Media in Public Relations