In the ever changing and instant world of technology we live in today, it’s crucial for companies and their brand to stay relevant with their audience and social media. With that the ability for brands to use social media, they can grab the attention of their customers, as well as a broader client reach, to share with bigger groups of people and networks. And while there are many companies that have succeeded with social media, in my opinion, the brands that use social media the best are ones like:

1. Netflix

2. AirBnB

3. GrubHub.

First, Netflix understands what it’s viewers want. And with phrases with “Netflix and chill,” the brand has grown bigger and more popular. People now share this phrase, tweet, and discuss how relevant it is, and refer to it (tag it) with different situations. Netflix has data from its users, but uses social media to find out how to use the data, or which shows/movies/content are trending with their customers (AdWeek.com).

Second, Airbnb has been a great brand for people and travelers since 2008. And with that they have used social media such as Instagram, to not only share featured Airbnb’s, but to share other people’s experiences. Instagram allows individuals to share and post their experiences while giving Airbnb the credit and promotion (SmartInsights.com).

And thirdly, GrubHub is another brand that I think does a good job with social media. While Netflix uses data from the customers and trending content to gain/maintain audiences and users, and Airbnb uses Instagram to share locations, GrubHub has an app that allows customers to instantly order food. But in addition to having an app (like other brands do today), GrubHub will use and share pictures customers have taken to entice more foodies to do the same, or just order from GrubHub.